Rhetorical Analysis of Project 3

Now that project two is finally over, we get to dive right into project three! YAY US!!!! We're just the luckiest kids alive:) (can you feel the sarcasm?) Anyways, this blog will be long, so hold with me. But, it's about my upcoming project, me, my audience, the context, and the genre of my next project.

Author

• My interests:
• I want to do something funny, or social based. I think that economic wouldn't be interesting enough to me.
• My major/minor:
• I am a business major, I think I'm going to focus on Entrepreneurship and Marketing
• Other subjects of interest:
• I LOVE politics and I'm interested in science like chemistry and genetics
• Academic/professional goals:
• I just want to be a billionaire... however I get there sounds good to me
• Social/political interests:
• I like to keep up with current day politics like gay rights, human rights, abortion.. etc.
• Civic, government, financial, etc. interests:
• I think it's interesting to look at taxes and whether or not they should be raised, how money is distributed, the national debt, social class differences, and minimum wage and how it affects the economy.
• Scientific/technological interests:
• I love new tech, so new phones/computers. I think robots would be cook, but are they moral? I also think new scientific discoveries are cool like the new thing with gravity, water on mars, trying to find another planet with life. Also, Pluto is a planet. 
• Hobbies:
• I love anything outdoors, so hiking, camping, exploring, rafting etc. I also like movies and relaxing. I love to tan and swim and I think traveling is amazing. 
• Skills:
• I like to paint, but I'm not the best at it. I like sports, but I'm not great at those either. I don't play instruments. I guess I'm more of a nerd, I can get good grades and I am a hard worker.
• Subjects I've read about:
• I've read about a lot of stuff...this question is pretty vague. I know a lot about American and European History. I also am currently reading a new outlook on how life started based on Newton's Second Law. 
• Life experiences:
• As I said before, I really like to travel. I have been to around 30/50 states, I have gone to Mexico and Canada, parts of South America, many different islands, and parts of Europe. I've seen a lot of history in Europe, and I have talked to people there who explain their government to me and I can see how much it differs from ours. I have been culturally immersed into many different countries and I think that learning the different cultures and their views is important in your early life so you can learn to create your own ideas. 

• Family Origin:
• I was always brought up believing that the Golden Rule was to "treat people how you want to be treated."  I feel like my parents taught me to be responsible, and how to distinguish the difference between right and wrong. We didn't have a lot of rules, just to be honest and to not break curfew.
• Social Class:
• Up until I was around 12, my family was lower middle class. My dad worked paycheck to paycheck because he didn't want my mom to have to work. Then, my dad got to a great company and has since become extremely successful. I was put into a private school and we moved to a great neighborhood. I think that we live very comfortably and my parents have the money to travel and to make decisions that will help them live longer and happier. 
• Where I was raised: 
• I was raised in Littleton Colorado. It is pretty culturally white... but I have never felt like I wasn't diverse. I never really saw race as a kid, I mean I see it now, but where I'm from it's not a problem (it shouldn't be problem anywhere)... but I never really saw it as a problem.
• Religious beliefs:
• If I classify myself... I guess I'm agnostic. Really, I'm just unaffiliated with any religion but I don't really think I'm atheist. Honestly, I don't even find the need to classify myself in that way.
• Political beliefs:
• My parents are both conservative. My dad is further conservative than my mom, but they are both pretty moderate. I grew up with conservative economic thinking and more of a socially liberal background. Today, I think of myself as a Libertarian. 
• Access to cultural power:
• Well because I'm a white girl who has money and is in college, I feel like I do have pretty good access to cultural power. It would be better if I was a boy, but thats just not the case... I don't think. I'm not really stereotyped in bad ways unless I decide to get offended when you tell me to put on my Uggs and get a Starbucks.

Audience

• My Audience:
• They will primarily consist of college athletes, college students, and colleges themselves. So this will be younger people from all over the world who play sports at a collegiate level.
• Position:
• I believe the position of my audience will be mixed. I know that a lot of them will believe that they should get paid, but other college students, the schools, and non athletes don't believe they should be paid. College students are more liberal than conservative, so they are more about distributing the wealth and not giving it all to one person. I think that because of that narrative, people will agree that student athletes don't deserve to get paid. I am going to talk about why paying college athletes isn't necessary and why they should be appreciative of what they already get.
• Reactions:
• I would believe that the reactions will be mixed. I really think that for the most part, only athletes believe that they should be paid at a collegiate level, so only they will disagree with my argument, but hopefully I can persuade them. Because athletes don't currently get paid, I believe that it is safe to assume that the schools and the non athletes will like my stance and agree with me.
• Relating to my audience:
• Well I think that as a college student, I will be able to relate to other college students pretty well. I was also planning on hopefully finding student athletes at the school and having them maybe explain why they don't feel like they should be paid. 
• Target Audience:
• I know a couple of kids in some of my classes who are student athletes and I think that this is something that affects them. I think that it could take me a bit to convince them that they shouldn't have to be paid, but I don't think it will be too hard. Also, I think that other college students (my friends), will agree with my arguments. 

Purpose and Message

• What I want to accomplish:
• After I post this video, I really want students and athletes to think twice about asking to be paid for playing a sport for their school. Like yes, you bring in a crap ton of money for the school, but you already get so many perks and you're here for school, but most of the time, your grades are terrible. I want them to realize that if the school paid the athletes, the school would have less money to give in scholarships to the brilliant kids who are the future, the kids who are our tomorrow. 
• I want my audience to really understand why student athletes don't need to get paid and what the money is doing for other kids at the school. I want athletes and non athletes to respect the choices of the university to allocate the money to people who really need it, not pay kids to play a game when they already go to the school for next to nothing and sometimes for free.
• I want student athletes to consider the other people at the school and realize that it isn't all about them and that they are bringing a lot to the school, but the school is already giving so much back to them. 
• After watching my video, I want my audience to believe that paying student athletes is a waste of money and is ridiculous. That money goes to bettering their education (which they are technically here for), and for scholarships to bring in intelligent kids who don't have enough money for school.
• What still needs to be accomplished:
• I want to explain what college athletes want (to get paid), but I want to focus on what they already get (tuition, meal plan, clothing, housing, etc).  I also want to somewhat talk about their points for paying them just so people know what I'm disagreeing with.
• The athletes that are saying they deserve to be paid need to be reminded that they are already getting so much, and they don't have that "rough" of a life.
• I need to present a few perspectives, so why student athletes need to be paid (from point of view of an athlete), why student athletes don't need to be paid, from the point of an athlete, from the views of a school, and from the views of non athlete students. 
• For people I'm going to just focus on students, student athletes, and colleges in general.
• I still need to get interviews, or find interviews online. I need to see what student athletes get what perks, how much they want to get paid, if any schools pay their athletes, and where that money would come from.

Genre

• Genre: 
• I will be making a video essay for this project.
• Audience Expectations: 
• When making a video essay, I know my audience will want to be entertained. So I know I will have to have a lot of different video clips, me as a main speaker/host, engaging music and cool video effects.
• My history:
• I have made a couple of videos before but they weren't very professional. I know I will have to put a lot more effort into this video, but I feel like I'm tech savvy enough to make it good and entertaining to watch!
• Comfort Level:
• This is definitely a reach for me. I think I'll be good on camera, I just need to figure out a way to make this interesting. I think I want to make it more funny than serious because I want to keep the tone light. I feel comfortable being on screen and making a video, I just need to figure out the direction in which I want this video to go. 
• Most effective conventions:
• I think that the two most effective conventions are video effects, and music/sounds. Obviously video effects are crucial because I'm making... a video. If I want my audience to watch my video, it has to have cool things to watch. Also, audio is a huge part in the video experience, if you have music that doesn't match the tone, it just feels awkward.

When

• Historical Events:
•  When it comes to the government, they really haven't gotten involved (that's a first) in college athletes pay. It has nothing to do with the federal government, laws, budgets, Cabinet members, or legal decisions. It is up to the colleges and the NCAA to decide to pay collegiate athletes. 
• Media on the issue:
• SBNATION
• US News 
• Fox 59
• Business Insider
• Major Counter Arguments:
• The NCAA brings in millions from college athletics, and the athletes deserve a cut because without them, there would be no income. PBS
• College athletes put their bodies on the line each time they go out to play. The Nation
• College athletes spend an average of 43.3 hours a week devoted to their sport. It is a full time job. Money CNN

Peer Review for Avalon Shea

This blog post is a peer review of Avalon Shea's podcast and my views on her rough cut.

Avalon Shea's podcast isn't technically named yet, but it is on the rhetorical analysis of the writings and efforts of genres in science based fields. You can find her blog post to her rough cut podcast by clicking here.

I have decided to do the first activity in peer reviewing her rough cut of her project where I will be focusing on the content of the podcast. I decided to focus on content because I think that is where she will really benefit from suggestion.

I think that Avalon knows what to do for the podcast and I think once she adds more, she will have more of the requirements and criteria to complete the assignment.

I think I added valuable feedback because of how I suggested that she could make her podcast better. I think that getting input from someone other than yourself really helps because you sometimes can't hear your own mistakes, but other people can hear them and make helpful suggestions. I really liked what she had so far, I just think she is very far away from a final draft.

I explained that I understood that she didn't have the interview sections in the rough cut that I listened to, but that it keeps hinting that its about to go to a cut from an interview and then it never gets there. I felt like I was waiting and I think that me saying that will help her decide where the interview needs to be inserted, and that she can break it up into different parts so it sounds realistic and natural.

The Students Guide to Writing explains how to effectively give feedback by offering examples and specifics instead of saying you don't like something, you explain why it doesn't work. I used constructive criticism by explaining what needed work, and how she could change it. I thought that I effectively stated what she need to work on and how I thought she could effectively change her project.

What I really liked about Avalon's clip is how she introduces herself like a talkshow host, and also how she lays out what she is going to talk about and why it is important. I thought that how she presented it was very good and it only needs a little bit of work to be perfect!

Reflection on Post Production and Final Submission

This blog post is a reflection on my week, and how I think it went. This week was finishing my project up, doing the last few blog posts, and getting my podcast ready to be submitted. I worked really hard on this, especially after getting my grade back on my last project.

This week's successes:

• Time management: I think I spaced out my project and blog posts evenly so I didn't have to sit down and do everything at once.
• Final project: I really like my podcast, I think it came together a lot better than I ever thought it could. I was really worried to do my podcast because I felt like it would be dry and boring, but I really took advice and instruction on how to add music and audio clips and incorporate them into my podcast. 

This week's challenges: 

• Editorial revisions: I didn't necessarily think that these were difficult, but they were annoying to do because I had to change parts of my project in my garage band and it took a lot of time and effort to only download parts of my podcast into segments to post them as evidence. Garbage band proved to be not so user friendly so it took me awhile to figure out how to post partial segments of my podcast and it got annoying.
• Stress: This week was a bit stressful for me because I'm about to turn in a project that I feel pretty confident in, but I said that last time and I didn't get a good grade because it wasn't pretty enough...which I'm honestly bitter about because I thought it was pretty....*sigh* But I'm kinda worried that this isn't going to be what is wanted, even though I think it is.

Next Week:

Next week, I'm pretty sure we will be starting another project. Although I am happy to start something new, I wish that I could just take a break for a bit. This week went pretty well, and since next week is a new project, I think it will go pretty well and it should be less stressful!

Feelings Overall:

I think that I am turing in something that will hopefully get an A. I really like it and I think that I did a good job making it interesting and I think I have good content. The only thing that I'm a bit worried about is  my voice in some parts of the project. I feel like sometimes I have a stuttering problem/ I can't get the sounds out of my mouth. I was in a car accident over a year ago and I have brain damage from it and it has affected my speech. I hope that it isn't too distracting and it doesn't sound too bad!

Editorial Report 2

This blog post is comparing the rough cut and revised section of my podcast specifically talking about ALS. I wanted to share my rough cut and the revised version to show how much I changed it and how much it improved.

Rough Cut

Revised Version 

Content Change: When it comes to content I changed a lot. When I re-recorded, I recorded myself reading a script I made that was written better than the first so it didn't sound as repetitive and it sounded more professional. I also added a "guest speaker" to my recording because it gave the listener a break from listening to me, and he provided a lot of information about the ice bucket challenge.

In the first version, I talked about the basic challenge, but in the revised version, I went into more depth, I explained how it affected the world, and how the challenge really took hold and what a viral video is.

I think that this way is more effective because it provides more information for the listener. I also think that me re-writing my script was helpful because it sounded less repetitive and more diverse.

Form Change: The biggest form change I made was adding in another speaker. It technically provided more information which you can classify as content, but I think of it as a form change because it gave the listener a break of hearing just from me.

I think that this is effective, because he was a professional YouTuber so he had a really good speaking voice which hopefully draws in my listeners again and keeps them interested with a breath of fresh air.

In the background of his segment, there is also music, which helps keep the listener engaged, and makes it more interactive instead of being so dry.

Editorial Report 1

This blog post is my first editorial report that focuses on the part of my podcast that talks about the Budweiser puppy commercial.

Rough Cut 

Revised Version

Content Change: From my rough cut to my revised version I think I changed a good amount. The first time I recorded it, I just decided to barely describe the commercial. My voice seems really awkward and it doesn't sound put together.

In my revised version, I wrote a script to read from so it didn't sound as choppy and it flowed better. I also described the commercial much better, so the listener could really understand how the commercial went. I described the lost dog and how it affected the farmer and the horses. I also described the weather and other details of the commercial to paint more of a picture in the listeners heads.

Form Change: When talking about form, I think that is where I significantly changed my project in this section. I think reading from a script really helped my podcast sound better and my voice less choppy.

The biggest change though was the background music I added. I actually added the background music and sounds from the actual commercial to make it more realistic for the listener. I thought that it made you feel like you were really watching the commercial instead of just listening to me explain it. I thought that this really helped my project because it made it more entertaining and it added depth to the podcast.

Peer Review of Erin McCabe

For this blog post, I will be focusing on peer reviewing Erin McCabe's rough cut of her podcast for the second project. For this peer review, I am making recommendations about the from of her podcast because that is what I think she needs to work on the most.

After listening to Erin's podcast, I thought that I should make recommendations on her form instead of her content because I think that would be the most valuable to her. I thought her information was good, but her podcast presentation needs a bit of work.

I explained in my comment to her that her podcast was a bit dry and I think that she definitely needs to add some music and clips of other people. I think that I helped her because I explained where she should use music and sound bites of others in her project to make it more appealing to the listener. I thought that it may also be useful to maybe introduce herself and her title at the beginning so it is clearer to the listener about what he podcast will cover.

I incorporated suggestions from the Student's Guide, but explaining what I like and what was useful, and what I think that she needed to add. I thought that her content was good, but it would be more effective if she actually had sound bites from her interview, rather that quoting the interview herself. I also explained how her evidence was good for her points, but how it would be better to present it in different ways so it was more entertaining and engaging.

I did think that Erin's information was interesting, and because this was just a rough cut, I think she knows that she has to add music and more effects, so I think she will do just fine with that. I also liked her set up of her example. She stated what the example was, the different conventions of it, and why it was like that to be effective.

Open Post to Peer Reviewers

This blog is my final post before I go on spring break and I fly home and then travel to the magical land of Las Vegas (YAY ME!). For this post, it will include my rough cut of my podcast, my feelings about it, and my feelings for the next week of work.

You can access my rough cut of my project here.

Key Information:

Please note that this is just a recording of me talking, I haven't added any sounds or music yet and this is just basically my project without the special effects. I would really appreciate if you listened to it and you commented back on if you find it boring/entertaining, if you find it effective, and if you think it fulfills the project. Thank you!!!

Major Issues:

The only major issue with this rough cut is the fact that I don't yet have special effects. I will be adding music and sound effects throughout the podcast to enrich the quality and make it more entertaining.

I was also wondering if it is what we are even supposed to be doing. I know that is a scary question because what if I just made a project that has nothing to do with the requirements of the project??? YIKES... but I hope I didn't do that. I think that my project is what it's meant to be, but I would love any feedback!

Major Strengths:

I really think that my outline and my points are pretty strong. I think that with my examples, I describe what conventions I'm focusing on and why they are important to that genre.

I'm really excited to put my sound effects in because I think it will really pull my project together and will make it more interesting to listen to. I really like my project so far because I think that I chose interesting topics, so I feel like it will be hard to get bored listening to!

Reflection on Production

This blog is about how I feel about my project so far and if I think it is coming together or falling apart.

Success:
This week I found that it has been extremely effective to stick to the schedule that I made for myself. I think that I am finally understanding this project. It is only Wednesday, but I already have both of my ideas, genres and examples recorded and uploaded to my blog. I only have to fill in some blanks, put in an intro and conclusion and thenI will have my rough draft complete!

I know that before turning it in, I will have to do some major editing, but I think I am ahead of schedule and I'm not very stressed out. I have a good plan of what I want my project to be so I think I am well on my way to completing it!

Challenges: 
A big challenge for me is my broken arm. It has been making life very difficult especially when it comes to typing. I'm finally starting to get off my pain meds so I am more coherent, which is good, but at times I still find myself babbling.

Another challenge that I have is my ability to record myself. I am doing a podcast, so it will be me talking the whole time. However, whenever I sit down to record myself, I get very anxious and you can definitely hear it in my voice....look at the two snippets I recently uploaded...yikes. I hope that I can either re-record them, edit them so I sound better, or hopefully this is just in my head and people think I sound find.

Next week:
Well next week is spring break....so it will go awesomely!!!! By that, I mean I will not be touching my project or any other school work for that matter.

I think by the end of this week, I should know exactly what I want to say and how I want my podcast to be, I will also have completed and uploaded a rough draft, so I think that making my final draft should go smoothly!

Overall Feelings:
Honestly I'm feeling pretty good. I think that I've managed my time well, I finally understand what this project is supposed to be...I think.... and I have interesting things to talk about. Because who doesn't wanna hear about the Budweiser Puppy Commercial, or the #Icebucketchallenge? I think that with those two examples and how much I already have done, I'm feeling pretty positive about this project right now!

Production Report 2

This blog piece is a raw piece of recording for my project. It focuses on social media advertising using the example of the ALS Ice Bucket Challenge.

Outline Item: Social media advertising and example.

Adaptation of Outline item: This is my raw, unedited recording of my analysis of my example. (if it doesn't play at first, try downloading it)


Audience Questions:


1) For this segment I uploaded another podcast. I recorded talking about social media advertising as a genre and included the example of the ALS Ice Bucket Challenge. I tried to vary my tone to help make it interesting, but I need to go over it and edit it so it flows nicer and it is more interesting to listen to.


2) The production section this time was a bit harder. I am still trying to establish connections so I was'y fully sure what I wanted to record. I think bits of it are good, but I need to probably re-do it or at least edit it. For some reason, I am very nervous when I record and I think you can hear it in my voice. I also need to make a better script so it is easier for me to read. I like the topics that I'm trying to discuss, but U need to work on relaxing while recording so it sounds more natural.

Production Report

This blog post is a raw piece of recording from my project. It is about the Budweiser Puppy Commercial which aired in 2015. 

Outline item: Major example, and evidence, as well as rhetorical situation and rhetorical strategy surrounding commercial. 

Adaptation of Outline item: This is my raw, unedited recording of my analysis of my example. (if it doesn't play at first, try downloading it)

Audience Questions:

1) For this content I uploaded a podcast segment. I am making a podcast for this project, so I uploaded on of the clips that I will be presenting. I tried to tell my example like a story, I had a hard time saying a few things because it made me a bit nervous, but this is an uncut version and I only took a couple of takes recording it. For a podcast, I think the most important feature is tone, so I made sure that I wasn't monotone and hopefully I was interesting to listen to.

2) The production of this segment wasn't too bad. I just had to write a basic script for myself to follow, and then record it. I know I need to maybe record a few parts again, and I have to edit it. I may even put the sounds of the commercial in the back ground. I think for a first take it sounds pretty good. I sometimes get nervous and have a tough time saying a few words at parts, but other than that, I think I did well. I really like my outline of what I talk about and I think it sounds interesting to listen to, but I should maybe record it a few more times to help get it down. 

Reflection on Pre-Production Week

This blog post is a reflection on my week. It is about what I think went well, what didn't go so well, and how I think next week will go. It is very honest so please don't judge.

Success:

This week was semi successful;, at the beginning of the week, I still didn't fully understand this project and I was really worried that I was going to stress out because I didn't know what was going on. However, in class Thursday, we did an exercise on one of our genres and it helped me a lot. I think I finally understood what the project was meant to be.

Also, from the in class activity, I got some of my project done and ready to be recorded so that is going to help me out a lot next week.

Challenges:

Like I said above, I really didn't think I knew what this project was about so I just kept pushing it off. In all truthfulness, I didn't really get anything done until Thursday... but I got a lot done yesterday so that's at least good.

Another challenge that I encountered this week is that I broke my arm on Sunday. Luckily, it isn't my dominant hand, but it's been really difficult only being able to use one arm/hand. I have had a crazy hard time typing and everything seems to take me longer to complete. I also have been extremely drugged up on pain meds, so thinking and getting out of a groggy state has proven difficult.

 Next Week:

Next week I think this project will go better. I have a schedule that breaks everything down so it isn't a lot of work at one time. I am scared though because I have 5 tests next week so I will be extremely busy. I also have a  lot more clarity on the project now so I think that next week should go better and will be more productive.

Feelings on Project:

I feel stressed because getting things done on pain meds and with a broken arm is pretty difficult and provides many obstacles. However, with the clarity I gained on this project this week, I feel much more confident in getting everything done. I also think my schedule will keep a lot...if I decide tp stay on track.

Production Schedule

This upcoming week is about to get busy, I have 5 midterm tests next week and I have to finish the production phase of this project before Friday so I don't have to worry about it on my trip home. This blog post will outline my next weeks schedule for this class so I can figure out what I need to get done to stay on track and when I need to have it done by.

What needs to get done:

Next week I have to have two clips uploaded, post a reflection on my week, and have an open post to peer reviewers with a link to my product draft.

How to get the above done:

First, I really need to sit down and figure out what I want in my podcast and how I want it to be set up. I know I want to talk about the genres of commercials and how the can differ from being heart wrenching and then some are hard core. I also want to focus on the social media marketing and the rhetorical analysis of those posts.

I then need to re-listen to my interviews and decide what I want to use from them. I also need to create an intro and a conclusion to my podcast.

Location:

Most likely I'll be in the comfort of my own bed:)

Date and Time:

Monday: Anytime during the day, create and upload a podcast talking about Budweiser commercial. (Major point 1 with evidence)

Tuesday:  Anytime during the day, create and upload podcast talking about online social media add (still haven't decided what add but it is Major point 2 with evidence).

Wednesday: Anytime during the day, create intro and conclusion dialogue.

Thursday: Anytime during the day, record and piece together intro, commercial analysis, social media analysis, interview snippets, and finally conclusion.

Upload to blog with open post to peer reviews.

Friday:  add to/ upload more if necessary. If I make any changes it will be because I thought of a better idea or had more clarification on the project and thought my plan wasn't how it was supposed to be.

Resources Required:

For this project, I will need my brain and my computer, my genres are electronic so I shouldn't need to go to the library or other resources.

Date Completed:

I want to have my production week done before I get on my plane at 5:35 pm Friday the 11th.

Content Outline

This blog post were serve as an outline to my second project. I will be making a full outline of how my podcast will be and what I want it to sound like. THIS IS SUBJECT TO CHANGE and is vary vague as I am still trying to decide how I want my project to go.

Intro: Quick introduction to what I will be going over and why it's interesting to me

Grabbing reader's attention: 

• Set up Podcast like a Radio Show
• Provide intro and exit music
• Interesting tone 
• "special guests" (interviewees)

Body Sections Main Ideas:

• Press Release
• How to press release
• This goes over how to make an effective press release
• important because it explains the genre and why it is needed
• "Just Do It"
• example of a Press release from Nike
• Important because it is from a huge/well known company which shows credibility and has all the components of rhetorical investigation. 

• Social Media Post
• Example posts
• Shows brilliant social media posts from famous corporations, you have likely seen the add and thought of it as effective.
• important because it highlights specific companies, she's advertisements on social media, and it explains how it works
• Example Posts
• Shows brilliant social media posts from famous corporations, you have likely seen the add and thought of it as effective.
• important because it highlights specific companies, she's advertisements on social media, and it explains how it works

• Why are different genres important in effective Marketing?
• Marketing tools
• Shows different marketing tools and how they are important to your marketing business 
• Important because it explains/shows different tools that would help your marketing strategy and why it works
• 131 different kinds of marketing
• Shows the different types of marketing strategies and genres
• provides hyperlinks to examples and more information about that genre and technique. 

Closing, Why does this matter?: 

• explain how without different genres, you wouldn't have the same advertisements today
• without proper marketing and research teams, your favorite food or article would have gone out of business
• marketing can be satirical and sarcastic
• the different genres are chosen due to research in target article

Closing Statement: Talking and explaining how each genre is presented in the Marketing world and why they are important.