From Academia To Social Media

This blog post will go be focusing on researching one of the authors that wrote for the Journal of Marketing  and their presence on Social Media.

Menguc, Bulent. "Headshot on AMA" 02/26/2016 via AMA

1) Name and Social Media Presence

I decided to find Dr. Bulent Menguc from Nadir Has University. I found him on LinkedIn, Facebook, and AMA.

2)  Personality on Social Media

I would say that the author's social media presence is very bland. He doesn't have any presence on things like Twitter, Instagram or Tumblr, so I would say that he either doesn't have the time, or doesn't think social media is need for his career. LinkedIn is obviously business based, and Facebook is meant to be more relaxed and more personal, but Dr. Bulent's profile pictures are the same professional headshot in each social media. I don't think that he is the type of person who every wanted to be present on Social Media, so he doesn't update it very often.

3) Social Media Presence Compared to Journal Article

Dr. Bulent Menguc isn't very present on Social Media, he is very bland and doesn't attend to his pages very often. He doesn't have any personal posts on Facebook and LinkedIn and AMA are scholarly so he doesn't really have the chance to fully express himself on those websites.

His article is about how Customer Orientation matters for Frontline EMployee's Job Satisfaction and Performance. This article is a research paper and it is very professional and neatly written. Because it is such a scholarly journal and he has presence on the American Marketing Association website, I would think of him as a professional who is scientific and doesn't want/need social media which explains his lack of social media presence.