1) Genres in Marketing Field
In my interviews, I learned a lot about research articles, social media posts and blog posts.
2) Differences In Genres
Research articles, social media posts, and blogging are all very different genres. Research articles are the most formal and provide a lot of scientific research and findings. They are more aimed at internal audiences and are mostly for people who are specifically interested in that subject and want to know data behind the claims. They are usually published in scholarly journals or online through specific sites so it is harder to find.
Social media posts and blogging are both more casual genres. Blog posts are usually longer than social media posts but both are found easily on the internet. Both genres are usually geared more towards external audiences and can be found easier, and are often more entertaining. Social media is a great way to reach almost everyone and appeal to younger audiences. Blogs also will appeal to younger audiences but their information might be more specific compared to a social media post.
3) What is Challenging in Writing in These Genres?
I think the biggest challenge is deciding what genre you must write in to appeal to your audience. It is important to know who you are writing for and what you want to relay onto those people. Another big challenge is perfecting communication so your information is well perceived and gets the point across.
When writing a research paper, data and scientific studies are critical. You must make good observations and put real studies in your article to be authentic. Also, a good research paper is judged on it's citations, and to get a lot of citations, you have to have real scientific studies backing up your claims.
4) What is Exciting about Writing in These Genres?
When writing a research paper, it is very rewarding when you see the citations your article gets and how your hard work and lengthy investigation has finally been paid off.
When using social media or blog posts, it is really awesome to see the reaction it gets from the people whoo subscribe to your pages. If you spark interests and ideas in people's heads, they will talk/post what you have to say and you can directly hear their feedback and thoughts on your posts.
5) Where in Mass Media can they be Found?
Research articles can be found in published monthly journals or on websites through hosts like Google Scholar, or EBSCO. They are academic and require a bit more searching, but they shouldn't be too hard to find.
Social media posts are extremely easy to find. There are many outlets like; Facebook, Twitter, Wordpress, Youtube, Imgur, Reddit and many more.
Blog posts rare found through popular and social medias. They are all on the internet and are normally easy to find. Also, with blogging becoming more and more popular, they are increasingly looked to for information and entertainment, making them readily available.
Zuñiga, Rebeca. "Blogging for English-language learners" 03/15/2015 via Flickr
Creative Commons Attribution 2.0 Generic
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